Month: August 2016

Software Marketing Strategies

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There are nearly as many marketing strategies as there are products sold online. Our experts are knowledgeable in the best of these strategies and can put them to work for your business. We’re familiar with tactics like:

  • SEO. Search engine optimization is the most important part of digital marketing. Novans knows all the various methods to increase a site’s SEO.
  • Shareware distribution. Distributing software as free shareware can be a useful marketing method if done correctly. Novans knows the best sites to use to distribute shareware programs.
  • Affiliates marketing. Using affiliates is a wonderful way to spread your software quickly across the internet. Our experts have developed a list of trustworthy affiliate sites to work with.
  • PPC. Pay-Per-Click campaigns are a type of advertising that can be amazingly successful online.
  • Newsletters and press releases. Writing newsletters and press releases about your new software helps increase awareness for your product and business.
  • Forums and blogs. Being present on forums and blogs related to your software allows you to disseminate information to interested people quickly.
  • Articles. Having your software featured in industry articles is one of the most effective ways to increase awareness and begin the circulation of word-of-mouth advertising.

The Scope of Software Development

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Software development is an extremely wide field. We cover all the many facets of the process, including:

  • Researching technologies. The technologies that affect the development and creation of software are constantly evolving, so we’re constantly researching the best methods of software development.
  • Developing new software. Our experts use their research, experience, and knowledge to develop software that meets or exceeds all of our customer’s requirements.
  • Prototyping programs. We prototype new software before its public release to ensure it functions as intended.
  • Modifying software. As requirements change and technologies improve, we can go back and modify software to guarantee it’s always reaching its maximum potential.
  • Reusing old software. Some old software is still useful today—under the right circumstances. Sometimes, a company can use an old piece of software to do the same thing for a fraction of the cost of creating new software. We can help companies decide if they need new software or if an old piece will work for them.
  • Re-engineering old programs. Old programs may not be useful in their current state, but they can be modified. Our experts can take old software programs and update them for a lower cost than developing a new program.
  • Maintaining software. Once software is in place, it must be maintained to continue running efficiently. We can do this for you, minimizing errors and promoting continued functionality.